7× More Calls from Google in Just 4 Months

Local SEO optimization increased visibility in Google Maps and converted it into real inbound demand

Advanced Pediatric Care Center Inc.
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Overview

Overview
ico The Client

The Client: Advanced Pediatric Care Center

Advanced Pediatric Care Center is a Prescribed Pediatric Extended Care (PPEC) center providing specialized outpatient care for medically complex children from birth to age 20. The center delivers continuous skilled nursing support along with a full range of physician-prescribed developmental therapies in a non-residential setting. 
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The Challenge

The client needed to improve local visibility, strengthen rankings in Google Maps, and increase inbound calls from their Google Business Profile. Prior to engagement, the profile had low visibility, weak positioning across target keywords, and generated minimal lead volume. The goal was to establish a consistent local SEO strategy that would drive higher rankings, visibility, and patient inquiries. 

A Multi-Faceted Strategy for Local Dominance

We implemented a focused Local SEO strategy combining Google Business Profile optimization with on-site improvements to increase visibility, rankings, and inbound calls. Over the course of 4 months, this approach significantly improved Local Pack visibility, expanded keyword coverage, and increased calls by 4-5x. 
Local SEO strategy
We began with a full audit of the Google Business Profile and website to identify gaps in keyword targeting, relevance, and local signals. Based on the findings, we restructured the profile by refining categories, expanding service listings, and aligning descriptions with high-intent local keywords. In parallel, we improved on-page SEO and strengthened location relevance across the website. 
SEO strategy
For local SEO, we optimized the Google Business Profile by improving core business data, adding high-quality visuals, and maintaining regular activity through updates and posts. We also ensured NAP consistency across directories to strengthen local trust signals. A structured review acquisition strategy was implemented to drive consistent growth in reviews, improving both rankings and conversion rates. 
Local SEO 

The Results 

Within the first 4 months, the campaign delivered clear, measurable growth in local visibility and search performance — which directly translated into a strong increase in inbound calls from the Google Business Profile. 

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Average Google position improved significantly, moving from around 50 to 21.5 

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Rankings across target keywords increased by 28 positions 

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15 new keywords gained visibility in search results 

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Local Pack coverage grew to 80% (+10%) 

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The business achieved Top 3 visibility across multiple locations on the map grid

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As rankings and map visibility improved, Google Business Profile calls increased from 3 to 20+ per month — a 7x increase

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